1. A market segment or business opportunity that has not yet been fully developed, utilized, or profited from by competitors or existing businesses
The company identified an unexploited market in rural areas where demand for affordable technology was high.
A empresa identificou um mercado inexplorado em áreas rurais onde a demanda por tecnologia acessível era alta.
2. A commercial sector or demographic group with unmet needs and limited existing competition or supply
Renewable energy solutions represent an unexploited market with enormous growth potential.
Soluções de energia renovável representam um mercado inexplorado com enorme potencial de crescimento.