1. A market segment or consumer group that does not receive adequate products, services, or attention from existing businesses and suppliers
Small towns in rural areas represent an underserved market for fast delivery services.
Pequenas cidades em áreas rurais representam um mercado desatendido para serviços de entrega rápida.
2. A demographic or geographic area where demand for goods or services exceeds available supply or quality of offerings
The startup identified seniors as an underserved market lacking user-friendly technology solutions.
A startup identificou idosos como um mercado desatendido carente de soluções tecnológicas amigáveis.