1. A market segment or geographic area with potential customers that has not yet been fully explored or utilized by businesses
The startup identified the rural regions as an untapped market for affordable smartphones.
A startup identificou as regiões rurais como um mercado inexplorado para smartphones acessíveis.
2. A customer base or business opportunity that remains underserved or has not received significant commercial attention
Senior citizens represent an untapped market for technology companies.
Idosos representam um mercado inexplorado para empresas de tecnologia.