1. A market or industry segment that has not yet been exploited or developed, with no established competitors or products
The company identified a virgin market in emerging economies where their product had no competition.
A empresa identificou um mercado virgem em economias emergentes onde seu produto não tinha concorrência.
2. A consumer segment or geographical area with untapped potential for business expansion
Tech startups are always seeking virgin markets to disrupt with innovative solutions.
Startups de tecnologia estão sempre buscando mercados virgens para perturbar com soluções inovadoras.