1. A market in which the supply of a product equals or exceeds the demand, making it difficult for new competitors to enter or for existing businesses to increase market share
The smartphone market has become a saturated market with numerous competitors offering similar features.
O mercado de smartphones tornou-se um mercado saturado com numerosos concorrentes oferecendo recursos semelhantes.
2. A commercial sector where most potential customers already own or have access to the product, limiting further growth opportunities
The company realized it was operating in a saturated market and needed to innovate to survive.
A empresa percebeu que estava operando em um mercado saturado e precisava inovar para sobreviver.