1. A specialized segment of the market for a particular kind of product or service that appeals to a specific group of consumers with distinct needs or preferences
The company found success by targeting a niche market of eco-conscious consumers.
A empresa encontrou sucesso ao segmentar um nicho de mercado de consumidores conscientes do meio ambiente.
2. A market position or opportunity where a business can differentiate itself and establish a competitive advantage through specialization
Luxury pet accessories represent a profitable niche market.
Acessórios de luxo para animais de estimação representam um nicho de mercado lucrativo.