1. The market for products or services designed for and sold to the general public in large quantities at affordable prices
The company decided to target the mass market instead of focusing on luxury goods.
A empresa decidiu visar o mercado de massa em vez de se concentrar em bens de luxo.
2. As an adjective: relating to or denoting products or services produced or marketed on a large scale for general consumption
Mass market paperbacks are cheaper than hardcover editions.
Os livros de bolso do mercado de massa são mais baratos que as edições de capa dura.