1. A broad market segment that serves the general public or majority of consumers, without specialization
The company targets the general market rather than niche consumers.
A empresa visa o mercado geral em vez de consumidores de nicho.
2. The overall marketplace or economy as a whole
General market conditions have improved this quarter.
As condições do mercado geral melhoraram neste trimestre.
3. A public marketplace where various goods and services are sold to the general population
The farmers sell their produce at the general market downtown.
Os agricultores vendem seus produtos no mercado geral do centro.