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specialty market

[/ˈspɛʃəlti ˈmɑrkɪt/]
nounpl: specialty markets
mercado de nicho
1. A market segment focused on specific, specialized products or services that cater to a particular group of consumers with distinct needs or preferences
The specialty market for organic cosmetics has grown significantly in recent years.
O mercado de nicho de cosméticos orgânicos cresceu significativamente nos últimos anos.
2. A retail environment or market space dedicated to selling products that are not commonly found in mainstream stores
She found the rare vinyl records she was looking for at the specialty market downtown.
Ela encontrou os raros discos de vinil que procurava no mercado de nicho do centro da cidade.
Synonyms
niche marketspecialized marketboutique marketsegment market
Antonyms
mass marketmainstream marketgeneral market

Regional Variations

General Brazilian
mercado de nicho
most common usage
Brazil (commercial)
mercado especializado
alternative, more formal term
Portugal
mercado de nicho
same as Brazilian Portuguese
Portugal (alternative)
mercado especializado
used in formal contexts

Related Idioms & Phrases

corner the market
niche down
underserved market
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