1. A distinct subset or portion of a broader market characterized by specific consumer needs, preferences, demographics, or behaviors that can be targeted with tailored marketing strategies
The luxury segment market demands premium quality and exclusive features.
O segmento de mercado de luxo exige qualidade premium e recursos exclusivos.
2. A group of customers or consumers within a larger market that share common characteristics or purchasing patterns
Our company focuses on the youth segment market for smartphone sales.
Nossa empresa se concentra no segmento de mercado juvenil para vendas de smartphones.