consumer segment
[kənˈsuːmər ˈseɡmənt]
nounpl: consumer segments
segmento de consumidores
1. A distinct group of consumers identified by shared characteristics, behaviors, needs, or demographics for marketing and business purposes
The luxury brand focused on the high-income consumer segment.
A marca de luxo focou no segmento de consumidores com alta renda.
2. A subset of the overall market that companies target with specific products or marketing strategies
The millennial consumer segment has become increasingly important for tech companies.
O segmento de consumidores millennials tornou-se cada vez mais importante para as empresas de tecnologia.
Related Idioms & Phrases
target a consumer segment
identify consumer segments
reach a specific consumer segment
consumer segment analysis
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