1. A distinct group of customers identified by shared characteristics, behaviors, needs, or demographics for targeted marketing and business strategy purposes
The company identified three main customer segments: young professionals, families, and retirees.
A empresa identificou três segmentos principais de clientes: profissionais jovens, famílias e aposentados.
2. A subdivision of a customer base used for personalized marketing, product development, or service delivery
Our customer segment analysis shows that premium customers have higher lifetime value.
Nossa análise de segmentação de clientes mostra que clientes premium têm maior valor vitalício.