1. A distinct group of consumers within a market who share common characteristics, needs, or behaviors, targeted by specific marketing strategies
The company identified teenagers as a key market segment for their new smartphone.
A empresa identificou adolescentes como um segmento de mercado chave para seu novo smartphone.
2. A subdivision of a market based on demographic, psychographic, geographic, or behavioral factors
The luxury market segment requires different marketing approaches than the budget segment.
O segmento de mercado de luxo requer abordagens de marketing diferentes do segmento econômico.