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vertical market
[/ˈvɜːrtɪkəl ˈmɑːrkɪt/]
noun
pl: vertical markets
mercado vertical
1.
A market segment comprised of companies and customers in a specific industry or sector that share common needs and requirements
The healthcare vertical market includes hospitals, clinics, and pharmaceutical companies.
O mercado vertical de saúde inclui hospitais, clínicas e empresas farmacêuticas.
2.
A niche market focused on specialized products or services tailored to a particular industry
Our software targets the legal vertical market with specialized case management tools.
Nosso software segmenta o mercado vertical jurídico com ferramentas especializadas de gestão de casos.
Synonyms
niche market
industry segment
sector-specific market
specialized market
Antonyms
horizontal market
mass market
general market
Regional Variations
General Brazilian
mercado vertical
Standard term used in business and technology sectors
São Paulo
mercado vertical
Common usage in corporate and startup environments
Portugal
mercado vertical
Used in business context; may also see 'segmento vertical'
Related Idioms & Phrases
carve out a vertical market
dominate a vertical market
vertical market strategy
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