1. A market or economy that lacks sufficient infrastructure, capital, technology, or institutional development to function at full capacity or compete globally
The underdeveloped market in that region offers significant growth potential for investors willing to take on higher risks.
O mercado subdesenvolvido naquela região oferece potencial significativo de crescimento para investidores dispostos a assumir riscos maiores.
2. An emerging or less mature market with limited access to goods, services, or financial systems compared to developed markets
Many companies are expanding into underdeveloped markets to capitalize on rising consumer demand.
Muitas empresas estão se expandindo em mercados subdesenvolvidos para aproveitar a crescente demanda dos consumidores.