1. An unfilled niche or opportunity in the market where there is demand for products or services that are not currently being supplied adequately
The company identified a gap in the market for affordable organic cosmetics.
A empresa identificou uma lacuna de mercado para cosméticos orgânicos acessíveis.
2. A market segment or customer need that competitors have overlooked or underserved
There's a gap in the market for sustainable fashion targeted at teenagers.
Existe uma lacuna de mercado para moda sustentável voltada para adolescentes.