1. A market segment or geographic area that has received insufficient attention, investment, or development from businesses and service providers
The rural areas represent a neglected market with significant growth potential.
As áreas rurais representam um mercado negligenciado com grande potencial de crescimento.
2. A consumer group or demographic whose needs and preferences have been overlooked by mainstream companies
Seniors have long been a neglected market for technology companies.
Os idosos têm sido há muito um mercado negligenciado para as empresas de tecnologia.