1. An untapped or unexploited market; a market segment with no established competitors or minimal competition, representing significant growth potential
The company identified a virgin market in rural areas where no competitor had established presence yet.
A empresa identificou um mercado virgem em áreas rurais onde nenhum concorrente tinha presença estabelecida.
2. A new market opportunity that has not been previously explored or developed by businesses
With the rise of new technology, several virgin markets emerged for innovative startups.
Com o surgimento de novas tecnologias, vários mercados virgens surgiram para startups inovadoras.