1. A market segment or geographical area that has not yet been thoroughly investigated, developed, or entered by businesses; a market with untapped potential and limited competition
The startup identified Southeast Asia as an unexplored market with significant growth potential.
A startup identificou o Sudeste Asiático como um mercado inexplorado com grande potencial de crescimento.
2. A consumer segment or product category that lacks established competitors and offers opportunities for innovation
Sustainable fashion represents an unexplored market for many traditional retailers.
A moda sustentável representa um mercado inexplorado para muitos varejistas tradicionais.