open positioning
[ˈoʊpən pəˈzɪʃənɪŋ]
nounpl: open positionings
posicionamento aberto
1. A marketing or business strategy where a company explicitly communicates its unique value proposition and competitive advantages directly to consumers without ambiguity
The startup's open positioning strategy clearly stated how their app differs from competitors in terms of speed and user interface.
A estratégia de posicionamento aberto da startup comunicava claramente como seu aplicativo se diferenciava dos concorrentes em termos de velocidade e interface do usuário.
2. In finance and trading, maintaining an unsettled or uncovered position in securities or derivatives
The trader maintained an open positioning in futures contracts to hedge against currency fluctuations.
O trader mantinha um posicionamento aberto em contratos futuros para se proteger contra flutuações cambiais.
3. In sports or physical activities, adopting a stance or posture that is expanded, unguarded, or receptive to movement
The boxer's open positioning left him vulnerable to counterattacks.
O posicionamento aberto do boxeador o deixava vulnerável aos contra-ataques.
In Brazilian corporate culture, 'posicionamento aberto' reflects the increasing influence of transparent business practices and direct communication strategies adopted from North American marketing models. This term is frequently used in São Paulo's financial district and in tech startup communities across major Brazilian cities. In contrast to more traditional, reserved business approaches, open positioning aligns with contemporary values of authenticity and consumer trust.
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