value proposition
[ˈvæl.juː ˌprɑp.ə.ˈzɪʃ.ən]
nounpl: value propositions
proposta de valor
1. A clear statement of the benefits and advantages a product, service, or company offers to customers, explaining why they should choose it over competitors
Apple's value proposition centers on innovation, design quality, and user experience.
A proposta de valor da Apple é centrada em inovação, qualidade de design e experiência do usuário.
2. The specific problem a business solves and the unique way it solves it better than alternatives
The startup's value proposition was delivering premium coffee at affordable prices through automation.
A proposta de valor da startup era entregar café premium a preços acessíveis através da automação.
3. A summary of what makes a product or service attractive and worth purchasing
We need to clarify our value proposition to stand out in the crowded market.
Precisamos esclarecer nossa proposta de valor para se destacar no mercado saturado.
This term is fundamental in modern business strategy and entrepreneurship culture, widely used in both Brazilian and American corporate environments. In Brazil, it's increasingly used by startups and tech companies. The concept reflects a customer-centric approach to business that has become standard in marketing and business development discussions globally.
NYC Slang
the pitch / what makes you different
Related Idioms & Phrases
deliver on the value proposition
articulate the value proposition
strengthen the value proposition
communicate the value proposition clearly
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