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market segmentation
[ˈmɑːrkɪt ˌseɡmənˈteɪʃən]
noun
pl: market segmentations
segmentação de mercado
1.
The division of a market into distinct groups of consumers with different needs, characteristics, or behaviors
Market segmentation helps companies target specific customer groups more effectively.
A segmentação de mercado ajuda as empresas a atingir grupos específicos de clientes de forma mais eficaz.
2.
The process of identifying and analyzing different customer segments to develop tailored marketing strategies
Through market segmentation, the company identified age, income, and lifestyle as key variables.
Através da segmentação de mercado, a empresa identificou idade, renda e estilo de vida como variáveis-chave.
Synonyms
customer segmentation
market division
audience segmentation
consumer segmentation
Antonyms
mass marketing
undifferentiated marketing
Regional Variations
General Brazilian
segmentação de mercado
Standard term used in business and marketing contexts
Portugal
segmentação de mercado
Same as Brazilian Portuguese; formal business terminology
São Paulo
segmentação de mercado
Common in corporate and advertising sectors
Related Idioms & Phrases
divide and conquer (business strategy)
carve out a niche
find your target audience
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