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strategic positioning

[strə-ˈtē-jik pə-ˈzi-shə-ning]
noun
posicionamento estratégico
1. The deliberate placement or arrangement of resources, products, or oneself in a market or competitive environment to gain advantage
The company's strategic positioning in the luxury market helped it attract high-value customers.
O posicionamento estratégico da empresa no mercado de luxo ajudou a atrair clientes de alto valor.
2. The process of establishing a specific place or role relative to competitors or in a target market
Their strategic positioning as an eco-friendly brand differentiated them from competitors.
Seu posicionamento estratégico como marca ecológica os diferenciava dos concorrentes.
3. In military or tactical contexts, the placement of forces or assets in advantageous locations
The general's strategic positioning of troops secured victory in the battle.
O posicionamento estratégico das tropas pelo general garantiu a vitória na batalha.
Synonyms
market positioningcompetitive positioningstrategic placementmarket segmentation strategybrand positioning
Antonyms
random placementpoor positioningunplanned placement

Regional Variations

General Brazilian
posicionamento estratégico
Standard usage in business and marketing contexts
São Paulo
posicionamento estratégico
Widely used in corporate and business environments
Rio de Janeiro
posicionamento estratégico
Common in business discourse and strategy discussions
Portugal
posicionamento estratégico
Standard term in Portuguese business and military contexts

Related Idioms & Phrases

gain a foothold in the market
carve out a niche
establish market dominance
stake a claim
find one's place in the market
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