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market positioning

[/ˈmɑːrkɪt pəˈzɪʃənɪŋ/]
noun
posicionamento de mercado
1. The strategic placement of a product or brand in the minds of consumers relative to competitors
The company's market positioning focuses on premium quality and sustainability.
O posicionamento de mercado da empresa se concentra em qualidade premium e sustentabilidade.
2. The process of establishing a distinctive place for a product or service in a competitive market
Effective market positioning requires understanding customer needs and competitor strategies.
Um posicionamento de mercado eficaz requer compreensão das necessidades dos clientes e estratégias dos concorrentes.
3. The perception and image that consumers hold about a brand compared to alternatives
Apple's market positioning as an innovative luxury brand has been maintained for decades.
O posicionamento de mercado da Apple como marca inovadora e de luxo foi mantido por décadas.
Synonyms
brand positioningmarket placementcompetitive positioningstrategic positioning
Antonyms
market confusionundifferentiated positioning

Regional Variations

General Brazilian
posicionamento de mercado
Standard usage in Brazilian business contexts
São Paulo
posicionamento de mercado
Commonly used in corporate and marketing environments
Portugal
posicionamento no mercado
Slight variation in preposition usage, equally acceptable

Related Idioms & Phrases

carve out a niche
stake your claim
find your place in the market
occupy a space in consumers' minds
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