hidden positioning
[ˈhɪdn pəˈzɪʃənɪŋ]
nounpl: hidden positionings
posicionamento oculto
1. A strategic placement or arrangement of something in a concealed or non-obvious location, often used in marketing, sports, or military contexts to gain tactical advantage
The brand used hidden positioning to subtly associate their product with luxury without explicitly stating it.
A marca usou posicionamento oculto para associar sutilmente seu produto ao luxo sem explicitá-lo.
2. In marketing, the practice of establishing a product's market position through indirect or subtle messaging rather than direct claims
Hidden positioning allowed the company to reach premium consumers without alienating budget-conscious buyers.
O posicionamento oculto permitiu que a empresa alcançasse consumidores premium sem alienar compradores conscientes do orçamento.
3. The act of placing oneself or an object in a concealed spot to avoid detection or surveillance
The soldiers used hidden positioning behind the ridge to prepare for their ambush.
Os soldados usaram posicionamento oculto atrás da crista para se prepararem para uma emboscada.
In Brazilian business culture, hidden positioning is commonly used in high-end marketing to maintain brand prestige while expanding market reach. This approach reflects the preference for sophisticated, indirect communication in professional settings. In the USA, the term is prevalent in marketing strategy discussions, particularly in tech and luxury industries where subtle brand associations drive consumer perception.
NYC Slang
playing it cool; keeping it low-key
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →