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multiple positioning

[ˈmʌltɪpl pəˈzɪʃənɪŋ]
noun
posicionamento múltiplo
1. A marketing or strategic strategy where a brand or product is presented differently to various market segments or audiences
The company uses multiple positioning to appeal to both premium and budget-conscious consumers.
A empresa utiliza posicionamento múltiplo para atrair tanto consumidores premium quanto conscientes do orçamento.
2. In technology and navigation, the use of several systems or methods simultaneously to determine location or placement
GPS multiple positioning enhances accuracy in urban environments.
O posicionamento múltiplo por GPS aumenta a precisão em ambientes urbanos.
3. The practice of occupying or maintaining multiple positions or roles concurrently
His multiple positioning in different departments gave him comprehensive organizational knowledge.
Seu posicionamento múltiplo em diferentes departamentos lhe deu conhecimento organizacional abrangente.
Synonyms
multi-positioningdual positioningstrategic positioningmarket segmentation
Antonyms
single positioningmonolithic positioninguniform positioning

Regional Variations

General Brazilian
posicionamento múltiplo
Standard usage in business and marketing contexts
São Paulo
posicionamento múltiplo
Common in corporate and technology sectors
Portugal
posicionamento múltiplo
Used in marketing and business strategy, sometimes 'multiplo posicionamento'

Related Idioms & Phrases

playing multiple roles
wearing multiple hats
spreading across multiple markets
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