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single positioning

[/ˈsɪŋɡəl pəˈzɪʃənɪŋ/]
nounpl: single positionings
posicionamento único
1. A marketing strategy that establishes one distinct position or image for a product or brand in the consumer's mind
The company's single positioning strategy focused on quality over quantity.
A estratégia de posicionamento único da empresa focou em qualidade ao invés de quantidade.
2. In technical or manufacturing contexts, the practice of locating or placing something in one specific position
Single positioning of the component ensures consistent product performance.
O posicionamento único do componente garante desempenho consistente do produto.
Synonyms
unique positioningmarket positioningbrand positioningsingle market position
Antonyms
multi-positioningrepositioningdual positioning

Regional Variations

General Brazilian
posicionamento único
Most common usage in Brazilian Portuguese business contexts
Portugal
posicionamento singular
Alternative term used in European Portuguese marketing literature

Related Idioms & Phrases

carve out a niche
find one's market position
stand out from the crowd
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