multi-positioning
[/ˌmʌl.ti pəˈzɪʃ.ən.ɪŋ/]
nounpl: multi-positionings
posicionamento múltiplo
1. The strategy or practice of marketing or presenting a product, service, or brand in multiple different ways to appeal to various market segments or audiences simultaneously
The company's multi-positioning strategy targets both luxury and budget-conscious consumers.
A estratégia de posicionamento múltiplo da empresa visa tanto consumidores de luxo quanto aqueles conscientes do orçamento.
2. In sports or tactical contexts, the ability or practice of a player or athlete to play multiple positions effectively
His multi-positioning skills made him valuable to the team across different formations.
Suas habilidades de posicionamento múltiplo o tornaram valioso para o time em diferentes formações.
3. In technology and logistics, the practice of maintaining multiple location options or configurations simultaneously
The multi-positioning of warehouses ensures faster delivery times across regions.
O posicionamento múltiplo de armazéns garante tempos de entrega mais rápidos em diferentes regiões.
Multi-positioning is particularly important in Brazilian market strategies due to the country's diverse socioeconomic classes and regional differences. Companies often use this approach to maximize market penetration. In the US, the term is common in corporate strategy and sports management contexts. The concept reflects modern marketing's move away from single-target positioning toward more inclusive, multi-segment approaches.
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