segmented marketing
[SEG-men-ted MAR-kit-ing]
noun
marketing segmentado
1. A marketing strategy that divides a broad target market into smaller, more specific subgroups (segments) based on shared characteristics, needs, or behaviors, allowing for tailored marketing approaches.
The company used segmented marketing to target different age groups with customized advertising campaigns.
A empresa utilizou marketing segmentado para atingir diferentes faixas etárias com campanhas publicitárias personalizadas.
2. The practice of identifying and targeting distinct customer segments with differentiated messages, products, or services based on demographic, psychographic, behavioral, or geographic factors.
Segmented marketing allows businesses to increase conversion rates by addressing specific customer needs.
O marketing segmentado permite que as empresas aumentem as taxas de conversão ao atender às necessidades específicas dos clientes.
Segmented marketing is a fundamental strategy in modern business across both Brazil and the USA. In Brazil, companies increasingly adopt this approach to address the diverse socioeconomic segments within the population. In the USA, it's a standard practice in digital marketing and e-commerce. The term reflects the shift from one-size-fits-all advertising to more sophisticated, data-driven marketing approaches.
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