1. A marketing strategy that targets a wide audience across multiple demographic segments, geographic regions, or customer categories rather than focusing on a specific niche market.
The company adopted a broad-based marketing approach to increase brand awareness among diverse consumer groups.
A empresa adotou uma estratégia de marketing de ampla base para aumentar a conscientização da marca entre grupos de consumidores diversos.
2. Marketing efforts that utilize multiple channels and platforms to reach the largest possible audience.
Their broad-based marketing campaign included television, social media, and print advertising.
Sua campanha de marketing de ampla base incluiu televisão, mídia social e publicidade impressa.