1. A marketing strategy that focuses on a specific, well-defined segment of the market with specialized products or services tailored to that group's unique needs and preferences
The company adopted niche marketing by targeting eco-conscious millennials willing to pay premium prices for sustainable products.
A empresa adotou marketing de nicho focando em consumidores jovens conscientes ambientalmente dispostos a pagar preços premium por produtos sustentáveis.
2. The practice of identifying and serving a small, underserved market segment rather than competing in the mass market
Niche marketing allowed the startup to compete effectively against larger corporations by serving a dedicated customer base.
O marketing de nicho permitiu que a startup competisse efetivamente contra corporações maiores ao servir uma base de clientes dedicada.