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personalized marketing

[/ˌpɜːrsənəlaɪzd ˈmɑːrkɪtɪŋ/]
noun
marketing personalizado
1. Marketing strategies and campaigns tailored to individual customer preferences, behaviors, and characteristics using data analysis and technology
The company uses personalized marketing to send targeted offers based on customer purchase history.
A empresa usa marketing personalizado para enviar ofertas direcionadas baseadas no histórico de compras do cliente.
2. The practice of customizing promotional messages, products, and experiences for specific individuals or customer segments
Personalized marketing has increased customer engagement and conversion rates significantly.
O marketing personalizado aumentou significativamente o engajamento e as taxas de conversão de clientes.
Synonyms
targeted marketingcustomer-centric marketingindividualized marketingcustomized marketingone-to-one marketing
Antonyms
mass marketinggeneric marketingbroad-based marketinguntargeted marketing

Regional Variations

General Brazilian
marketing personalizado
Most common usage in Brazil
São Paulo
marketing customizado
Alternative term used in business contexts
Portugal
marketing personalizado
Standard term in European Portuguese

Related Idioms & Phrases

tailor-made marketing
hitting the target
speaking their language
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