1. A marketing or strategic approach where a brand or company presents a single, unified, and unchanging image or message to all market segments without differentiation
The company's monolithic positioning failed to appeal to diverse customer groups.
O posicionamento monolítico da empresa não conseguiu atrair diferentes grupos de clientes.
2. In architecture or software, a rigid, single-block structure or system without modular components or flexibility
The software's monolithic positioning made it difficult to update individual features.
O posicionamento monolítico do software dificultava a atualização de funcionalidades individuais.