1. A fixed or inflexible stance, approach, or strategy that does not allow for adaptation or change
The company's rigid positioning in the market left them vulnerable to competitors.
O posicionamento rígido da empresa no mercado a deixou vulnerável aos concorrentes.
2. In marketing, a firm brand position that is difficult to modify or adjust based on market conditions
Their rigid positioning as a luxury brand prevented them from entering the mass market segment.
Seu posicionamento rígido como marca de luxo impediu sua entrada no segmento de mercado em massa.
3. In physical or ergonomic contexts, maintaining a fixed body or object position without flexibility
Rigid positioning of the equipment during transport ensured no damage occurred.
O posicionamento rígido do equipamento durante o transporte garantiu que nenhum dano ocorresse.