adjust strategy
[/əˈdʒʌst ˈstrætədʒi/]
verb phrase
ajustar estratégia
1. To modify or change a plan of action in response to new circumstances, feedback, or performance results
After reviewing the quarterly results, the company decided to adjust strategy and focus on digital marketing.
Após revisar os resultados trimestrais, a empresa decidiu ajustar a estratégia e focar no marketing digital.
2. To fine-tune an existing approach to achieve better outcomes or adapt to market changes
The sports team had to adjust strategy when their star player was injured.
O time esportivo teve que ajustar a estratégia quando seu jogador estrela se lesionou.
3. To realign tactics and objectives based on competitive or environmental shifts
We need to adjust strategy to remain competitive in this rapidly changing market.
Precisamos ajustar a estratégia para permanecer competitivos neste mercado em rápida mudança.
This phrase is ubiquitous in both American and Brazilian business cultures, especially in corporate environments, startups, and sports. In Brazil, it reflects the pragmatic approach to business management ('jogo de cintura'), while in the USA it emphasizes agility and competitiveness. The concept has become increasingly important post-2020 with rapid market disruptions.
NYC Slang
switch up the game plan / pivot the approach
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