1. The process of defining an organization's direction and making decisions on allocating resources to pursue this strategy, typically over a multi-year period
The company engaged in strategic planning to identify new market opportunities for the next five years.
A empresa realizou planejamento estratégico para identificar novas oportunidades de mercado nos próximos cinco anos.
2. A systematic approach to setting goals and determining the best methods to achieve them
Effective strategic planning requires analyzing competitors and market trends.
O planejamento estratégico eficaz requer análise de concorrentes e tendências de mercado.