reposition
[/ˌriːpəˈzɪʃən/]
verb
reposicionar
1. to change the position or location of something or someone
We need to reposition the furniture to make the room look larger.
Precisamos reposicionar os móveis para fazer o cômodo parecer maior.
2. to change the strategic position or image of a product, company, or person in the market or public perception
The brand decided to reposition itself as a luxury product rather than a budget option.
A marca decidiu se reposicionar como um produto de luxo em vez de uma opção econômica.
3. to move to a different location or stance, especially in business or politics
The company will reposition its headquarters to the new building next year.
A empresa irá reposicionar sua sede para o novo prédio no próximo ano.
In Brazilian business culture, 'reposicionar' is frequently used in marketing and corporate strategy discussions, especially when discussing brand image changes or organizational restructuring. In the USA, the term is commonly used in startup culture and corporate environments when discussing market strategy and competitive positioning.
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