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untapped territory

[ən-ˈtapt ˈter-ə-ˌtȯr-ē]
noun phrasepl: untapped territories
território inexplorado
1. An area, market, or field that has not yet been fully developed, utilized, or explored for its potential
The African market represents untapped territory for many international companies.
O mercado africano representa um território inexplorado para muitas empresas internacionais.
2. A domain of knowledge or activity that remains largely undiscovered or underexploited
Space exploration is still largely untapped territory for commercial ventures.
A exploração espacial ainda é em grande parte um território inexplorado para empreendimentos comerciais.
NYC Slang
new frontier, fresh game
Synonyms
unexplored marketuncharted territoryvirgin marketunderdeveloped sectoremerging opportunity
Antonyms
saturated marketexplored territorydeveloped markettapped resources

Regional Variations

General Brazilian
território inexplorado
Most common translation used in business and general contexts
São Paulo
mercado inexplorado
Preferred in corporate and business environments
Portugal
território por explorar
Alternative form commonly used in European Portuguese

Related Idioms & Phrases

break new ground
virgin territory
the road less traveled
uncharted waters
a blank slate
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