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uncharted territory

[/ʌnˈtʃɑːrtɪd ˈterətɔːri/]
noun
território inexplorado
1. An area or field of activity that has not been explored, studied, or experienced before; unknown or unfamiliar ground
Artificial intelligence is largely uncharted territory for most companies.
A inteligência artificial é território inexplorado para a maioria das empresas.
2. A situation or experience that is new and unfamiliar, with unknown consequences or outcomes
For the startup, entering the Asian market was uncharted territory.
Para a startup, entrar no mercado asiático era território inexplorado.
Synonyms
unknown territoryunexplored groundnew frontierterra incognitauncharted waters
Antonyms
familiar territoryknown groundcharted watersexplored territory

Regional Variations

General Brazilian
território inexplorado / terra desconhecida
Most common usage in Brazil
São Paulo
terreno desconhecido / águas não mapeadas
Business context usage
Portugal
território inexplorado / zona desconhecida
Standard Portuguese usage

Related Idioms & Phrases

uncharted waters
break new ground
venture into the unknown
blaze a trail
go where no one has gone before
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