strengthen loyalty
[/ˈstreŋθən ˈlɔɪəlti/]
verb phrase
fortalecer a lealdade
1. to make loyalty stronger, more firm, or more deeply rooted; to reinforce commitment and faithfulness
The company implemented new programs to strengthen loyalty among its employees.
A empresa implementou novos programas para fortalecer a lealdade entre seus funcionários.
2. to deepen the bond of trust and allegiance between parties
Regular communication helps strengthen loyalty in a marriage.
A comunicação regular ajuda a fortalecer a lealdade em um casamento.
3. to increase customer retention and brand allegiance through positive actions or experiences
Offering exclusive rewards can strengthen loyalty among repeat customers.
Oferecer recompensas exclusivas pode fortalecer a lealdade entre clientes habituais.
In Brazilian business culture, strengthening loyalty is highly valued in employer-employee relationships and customer interactions. Companies often use loyalty programs (programas de fidelidade) as tools to strengthen customer loyalty. In the USA, this concept is central to marketing strategies and customer relationship management. Family loyalty is particularly important in both Brazilian and Portuguese cultures, often expressed through consistent support and dedication.
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