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loyalty

[/ˈlɔɪəlti/]
nounfemininepl: loyalties
lealdade
1. the quality of being loyal; faithful adherence to a person, cause, or belief
Her loyalty to her friends was unwavering.
Sua lealdade aos amigos era inabalável.
2. a feeling of support or allegiance to a country, ruler, or institution
The soldiers swore an oath of loyalty to the king.
Os soldados juraram lealdade ao rei.
3. faithfulness in business relationships or consumer behavior
Customer loyalty is essential for business growth.
A lealdade do cliente é essencial para o crescimento dos negócios.
NYC Slang
ride or die (expressing unwavering loyalty)
Synonyms
faithfulnessallegiancedevotionfidelitycommitment
Antonyms
disloyaltybetrayaltreacheryinfidelityunfaithfulness

Regional Variations

General Brazilian
lealdade
standard term used throughout Brazil
Rio de Janeiro
lealdade
no significant regional variation
São Paulo
lealdade
no significant regional variation
Portugal
lealdade
standard term; also 'fidelidade' in some contexts

Related Idioms & Phrases

loyalty program
brand loyalty
divided loyalties
sworn loyalty
loyalty oath
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