shelf space
[/ʃɛlf speɪs/]
nounpl: shelf spaces
espaço na prateleira
1. The available area on a retail shelf where products are displayed and sold
The supermarket allocates shelf space based on product popularity.
O supermercado aloca espaço na prateleira baseado na popularidade do produto.
2. The commercial value or premium charged for displaying a product on a retail shelf
New brands have to pay for shelf space in major retailers.
Marcas novas precisam pagar pelo espaço na prateleira em grandes varejistas.
3. Physical room or area on a shelf in a store, warehouse, or home
We need to organize our shelf space more efficiently.
Precisamos organizar nosso espaço na prateleira de forma mais eficiente.
This term is crucial in Brazilian and American retail commerce. In Brazil, competing for shelf space in major chains like Carrefour and Walmart is essential for product success. The concept reflects the power dynamic between manufacturers and large retailers, where physical visibility directly impacts sales. In the USA, this is a foundational concept in retail marketing and distribution strategy.
NYC Slang
shelf real estate
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