shelf allocation
[/ʃɛlf æl.ə.ˈkeɪ.ʃən/]
nounpl: shelf allocations
alocação de prateleira
1. The process of assigning space on retail shelves to specific products, including decisions about quantity, positioning, and arrangement
The shelf allocation for the new product line was increased during the holiday season.
A alocação de prateleira para a nova linha de produtos foi aumentada durante a época de férias.
2. The actual distribution of shelf space among competing products in a store
Better shelf allocation can significantly improve sales visibility.
Uma melhor alocação de prateleira pode melhorar significativamente a visibilidade de vendas.
3. A store's strategy for optimizing shelf space to maximize profitability and customer access
Shelf allocation decisions are based on sales data and product margins.
As decisões de alocação de prateleira são baseadas em dados de vendas e margens de produto.
Shelf allocation is a critical business concept in both Brazilian and American retail industries. In Brazil, competition for shelf space in supermarkets (supermercados) is intense, and manufacturers often negotiate directly with store managers. In the USA, large retailers like Walmart and Target use sophisticated planogram systems to standardize shelf allocation across multiple locations. This term is essential vocabulary in supply chain management, retail merchandising, and sales negotiations in both countries.
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