nounmasculinepl: planograms
planograma
1. A visual diagram or schematic representation that shows how products should be arranged and displayed on retail shelves, including the specific placement, quantity, and spacing of items
The store manager used a planogram to ensure consistent product placement across all locations.
O gerente da loja usou um planograma para garantir a colocação consistente dos produtos em todas as filiais.
2. A detailed merchandising guide used in retail management to optimize shelf space and increase sales
Following the planogram improved the store's sales by 15% in just one month.
Seguindo o planograma melhorou as vendas da loja em 15% em apenas um mês.
Planograms are essential tools in modern retail environments in both Brazil and the USA, used extensively by chain stores, supermarkets, and large retailers to standardize product presentation, ensure brand visibility, and maximize sales efficiency. The term is increasingly adopted in Portuguese-speaking retail sectors as part of professional merchandising vocabulary.
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