right audience

[/raɪt ˈɔːdiəns/]
noun phrasepl: right audiences
público-alvo correto
1. the most appropriate group of people for whom content, advertising, or a message is intended; the target demographic that will most benefit from or be interested in what is being offered
The marketing campaign was successful because it reached the right audience.
A campanha de marketing foi bem-sucedida porque atingiu o público-alvo correto.
2. the specific group of people whose needs, interests, and characteristics align with the product, service, or message being presented
Before launching the product, we need to identify the right audience to maximize sales.
Antes de lançar o produto, precisamos identificar o público-alvo correto para maximizar as vendas.
This phrase is widely used in both American and Brazilian marketing and business contexts. In Brazil, companies increasingly adopt English marketing terminology, making 'right audience' and 'público-alvo' equally recognized in professional settings. The concept reflects modern marketing strategies that emphasize targeted, data-driven approaches rather than mass marketing.
Synonyms / Sinônimos
target audienceright demographicintended audiencecorrect market segmenttarget market
Antonyms / Antônimos
wrong audienceincorrect demographicunintended audienceirrelevant audience

Regional Variations

General Brazilian
público-alvo correto
most common and standard usage in Brazilian Portuguese
Rio de Janeiro
público certo
informal, shortened version sometimes used in casual contexts
São Paulo
público-alvo adequado
alternative phrasing, also commonly used in business settings
Portugal
público-alvo correto
same as Brazilian Portuguese, widely understood and used

Related Words

target marketdemographiccustomer profilemarket segmentationaudience analysis

Related Idioms & Phrases

hit the right note with the right audience
speak to the right audience
appeal to the right audience
know your audience
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