irrelevant audience
[/ˌɪrˈɛləvənt ˈɔːdiəns/]
noun phrasepl: irrelevant audiences
público irrelevante
1. A group of people who are not the intended or target recipients of a message, presentation, or content; viewers, listeners, or readers for whom the material has little or no pertinence or significance
Marketing to an irrelevant audience wastes resources and fails to generate meaningful engagement.
Fazer marketing para um público irrelevante desperdiça recursos e falha em gerar engajamento significativo.
2. Spectators or listeners who lack interest, expertise, or connection to the subject matter being presented
The speaker realized he was addressing an irrelevant audience when no one asked questions about the technical specifications.
O palestrante percebeu que estava falando para um público irrelevante quando ninguém fez perguntas sobre as especificações técnicas.
This phrase is commonly used in modern marketing and content strategy discussions in both Brazilian and American contexts. In Brazil, with the growth of digital marketing and influencer culture, understanding audience relevance has become crucial for content creators. In the USA, particularly in Silicon Valley and advertising industries, targeting the 'right' audience (and avoiding irrelevant ones) is a fundamental principle of efficient marketing spend and ROI measurement.
Related Idioms & Phrases
preaching to the choir (but with the wrong congregation)
barking up the wrong tree
casting pearls before swine
talking to an empty room
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →