qualified audience
[ˈkwɒlɪfaɪd ˈɔːdiəns]
nounpl: qualified audiences
público qualificado
1. A group of people who possess specific knowledge, expertise, credentials, or characteristics that make them suitable or competent to evaluate, judge, or understand a particular subject, product, or presentation
The conference was presented to a qualified audience of industry experts and researchers.
A conferência foi apresentada a um público qualificado de especialistas e pesquisadores do setor.
2. In business and marketing, individuals who meet predetermined criteria that indicates they have the authority, need, or ability to make purchasing decisions
The pharmaceutical company targets a qualified audience of licensed physicians and hospitals.
A empresa farmacêutica direciona-se a um público qualificado de médicos licenciados e hospitais.
3. In legal and financial contexts, investors or parties who meet specific regulatory requirements to participate in certain transactions or investments
The investment fund is only available to a qualified audience of accredited investors.
O fundo de investimento está disponível apenas para um público qualificado de investidores credenciados.
In Brazil, 'público qualificado' is a term frequently used in corporate presentations, investment prospectuses, and regulatory documents. It reflects a business culture that values expertise and credentialing. In the USA, this term is common in SEC filings and financial marketing contexts, particularly regarding accredited investors. The concept emphasizes the importance of targeting communications and offerings to those with sufficient knowledge or legal standing to evaluate them properly.
Related Idioms & Phrases
speak to a qualified audience
reach your qualified audience
qualify your audience
narrow to a qualified audience
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →