mass audience
[/mæs ˈɔːdiəns/]
nounpl: mass audiences
público em massa
1. A large, diverse group of people who consume the same media, entertainment, or cultural product
The blockbuster movie was designed to appeal to a mass audience.
O filme de sucesso foi projetado para agradar ao público em massa.
2. The general or mainstream population as consumers or viewers, rather than a specialized or niche group
Social media platforms have made it easier for creators to reach a mass audience.
As plataformas de mídia social tornaram mais fácil para criadores alcançarem o público em massa.
3. A collective body of viewers, listeners, or readers of popular culture and mainstream media
The television network focuses on programming that appeals to the mass audience.
A rede de televisão se concentra em programação que agrada ao público em geral.
The concept of 'mass audience' is central to discussions of media democratization in both American and Brazilian contexts. In the USA, it traditionally refers to mainstream television, radio, and film consumption. In Brazil, with the growth of digital platforms and social media, the term increasingly encompasses both traditional broadcasting and online content consumption. The term reflects the shift from elite or specialized entertainment to broadly accessible, commercially-driven content aimed at the largest possible demographic.
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