mass media
[/mæs ˈmiːdiə/]
nounpl: mass media (invariable)
mídia de massa
1. Channels of communication that reach and influence large numbers of people, including television, radio, newspapers, magazines, and the internet
Mass media plays a crucial role in shaping public opinion.
A mídia de massa desempenha um papel crucial na formação da opinião pública.
2. The means and institutions for distributing information and entertainment to the general population
The rise of social media has transformed traditional mass media.
O surgimento das redes sociais transformou a mídia de massa tradicional.
3. Forms of communication designed to reach and engage a broad audience simultaneously
Mass media outlets compete for viewership and advertising revenue.
Os veículos de mídia de massa competem por audiência e receita publicitária.
In Brazil, 'mídia de massa' is a key term in discussions about journalism, politics, and cultural influence. The concept gained prominence during the military dictatorship (1964-1985) when state control of mass media was a central political issue. Today, debates about mass media concentration, journalistic ethics, and the influence of billionaire-owned outlets remain culturally significant. In the USA, 'mass media' is fundamental to discussions of free speech, the First Amendment, and democratic processes, with concerns about media bias and corporate consolidation being ongoing topics.
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