audiência
1. the number of people who watch a television program, stream, or broadcast
The viewership of the final episode was record-breaking.
A audiência do episódio final foi recorde.
2. the audience or collective viewers of a particular program or channel
The network is trying to increase its viewership through better marketing.
A rede está tentando aumentar sua audiência através de melhor marketing.
3. the act or practice of watching television or video content
Streaming services have changed viewership habits dramatically.
Os serviços de streaming mudaram drasticamente os hábitos de visualização.
In Brazil, 'audiência' is the standard term used in television and media industries, particularly important during primetime discussions and ratings reports. The concept is heavily tied to Brazilian television culture where telenovelas and Globo network programming heavily influence viewership metrics and advertising strategies. In the USA, viewership numbers are critical to advertising revenue and network success.
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